SiteMinder’s expert content series with Markus Seemann


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In this version we spoke to Markus Seemann, founder of 9seemeilen Hospitality, about all issues lodge profits administration.

Every single lodge deserves specialist profits management

Possessing started 9seemeilen Hospitality in 2019 soon after pretty much two decades of expertise in big lodge chains these types of as Accor and Starwood, Markus Seemann has created it a mission to give resorts of all dimensions accessibility to experienced income management expert services, a single that he speaks passionately about.

“I consider that not only chain hotels must have access to revenue management but also all other inns. Typically, having said that, it fails because possibly the important experience is not out there or the time for it is missing. This is where we arrive in,” he explained. “We help the inns in strategic revenue management. This means that we build new tactics collectively with the resort in purchase to guide the company into an economically successful upcoming.”

It’s a total scale company that retains Markus fast paced, nevertheless he nevertheless relishes the possibility to get away from the desk, maintaining an adventurous spirit and a enthusiasm for vacation alive.

“I invest a lot of time hiking in the mountains. Staying so near to the Austrian Alps, that’s a normal selection,” he explained. “It clears my head for new things and sharpens my focus on the essentials. It’s a great side result of the often hour-prolonged and really complicated ascents.”

“Another hobby of mine is diving. From the heights to the depths, so to talk. The sea is so breathtakingly beautiful and I love the silence underwater. I choose to be in heat waters like off Mexico or in the Crimson Sea. Travelling is also a enthusiasm of mine, which suits very well, as this will allow me to find out new hotels yet again and yet again.”

When hoteliers will need to seek support and what it will take to do well

As each hotelier appreciates, profits administration can be a highly complex obstacle. It becomes a entire-time work at more substantial resort manufacturers seeking to maximise profits and profit.

For accommodations that could not have the resources, abilities, or spending plan to get it correct, Markus and his crew are there to support.

“Hoteliers should really generally resort to exterior assistance when there is a absence of the two elements – skills and/or time,” he explained. “Hoteliers just can not do anything 100% themselves all of the time.”

Time is frequently the enemy of hotel administration, and for revenue management to be helpful it requirements to be provided whole notice. So, if a house is struggling Markus will acquire a holistic approach to improving upon its efficiency.

“We very first search at the existing costs in the company and, on this basis, build a new level model and distribution method that is much more agile, adaptable, and economical,” he in-depth. “The goal is to crank out the best doable revenue, to further more broaden market share and to posture the property optimally by rate.”

“Taking a holistic solution also implies on the lookout at processes within just the resort, as effectively as the tech stack.”

2022 is the calendar year of tech stack optimisation and mastering typical issues

Just about every year brings bigger demands for hoteliers to react to. Higher needs from friends, and higher requires to collect and analyse facts with which to make sensible and fast choices. Maximising efficiency is dependent on the capability to conveniently access correct knowledge and be capable to draw conclusions and act appropriately.

It is no effortless process if your tech stack isn’t doing the job alongside one another and your knowledge is fragmented. Markus stated 2022 is crunch time for hoteliers seeking to get points in buy.

“In the earlier two or a few a long time, there has been a large volume of application development for motels. We now have so quite a few possibilities and instruments at our disposal, and we should just take advantage of them.”

“Often, out-of-date technologies results in key troubles for accommodations. For example, it suggests specific processes have to be recurring over and above once again because there may perhaps not be an appropriate interface. This is discouraging. Not only for the staff but it can ultimately conclusion up impacting the visitor expertise.”

With this in head hoteliers ought to glimpse at how they can centralise their functions underneath a single roof to raise efficiency and expansion possible. Platforms these types of as SiteMinder provide every thing a modern day hotelier requirements to succeed in expanding revenue and profit.

When it will come to revenue management in particular, a fantastic idea for hoteliers is to understand how they can conquer the issues they are consistently faced with. Markus defined a couple of them.

“Basically, I see a couple of factors about and around yet again. Just one of them is that most hoteliers have in no way questioned what they really have to get in at least for their rooms so that all expenses are paid out and included at the stop of the yr,” he mentioned.

“Most of the time, charges are centered on intestine sensation. But gut experience has under no circumstances been a excellent advisor when it will come to income and numbers. A good split-even issue investigation with a corresponding calculation of cost limits is existential for every lodge. In any other case, there is no goal to operate towards.”

Only by focusing on key overall performance indicators can hoteliers manage the destiny of their business enterprise in true-time and set a system for potential accomplishment.

“This is where we arrive, of program,” explained Markus. “These are particularly the factors where we assistance the hotelier to give them back the rudder of their business.”

Finest observe revenue management and accomplishment tales

So, how considerably of profits management is info and how much of it can be handed over to instinct and creativeness? Well, Markus claims there is room for equally but it is conditional.

“It relies upon a little bit on what interval of the 12 months I am in and what I want to try out. If it’s peak season and I want to crank out the most earnings, then I’d relatively not experiment. I prefer to depend on a steady examination of difficult quantities, facts and info and adhere to my approach,” he claimed.

“In the off-peak instances, even so, creativeness can surely be specified far more rein. Generally, I am a fantastic good friend of creative imagination in this place. Unconventional paths may possibly also be taken to achieve the intention. But of training course you have to not drop sight of the key figures. If they build negatively, you must get again on monitor really quickly. Then the experiments really should cease.”

This prevailing target on the conclusion result is why Markus has been so profitable in aiding the resorts that have come to him for aid. The pandemic shipped 1 of his most memorable and gratifying customer ordeals.

“It was 2020 and we were in the center of the 1st lockdown. No demand from customers, no guests, no revenue. A very difficult time for all of us.”

“Before this in 2019 we had been doing the job with a consumer, modifying his premiums practically everyday and keeping an eye on his metrics. COVID-19 set a spanner in the operates but when it grew to become clear hotels in the location would bit by bit reopen we essential a prepare.

I assumed that the demand from customers would improve by leaps and bounds – my buyer disagreed and stated he would like to take above the adjustment of the rates for the month of June himself, as he would require as a great deal occupancy as essential to make up for the lacking turnover on the previous two months.

We fundamentally had different views on this, as I consider that beginning a cost war on your marketplace is not a excellent signal. In addition, a lot more occupancy does not necessarily end result in extra earnings.

This is particularly what transpired. At the finish of June, my client experienced an boost in occupancy of nearly 10%, but the ADR and income was significantly below the preceding year and the prospects.

Later on we took more than the price command for him once again and in the next months we were in a position to see product sales improves of much more than 20% and increases of the RevPar of almost 18.00 EUR in a single month.

That was excellent! Happy buyer – satisfied us!”

Thank you for the chat Markus! Find out more about Markus and his companies listed here.