Most Americans Think Social Media is a ‘Good Way’ to Find New Travel Destinations


Far more than 3 in 5 Us residents imagine they have the means or prospective to be a travel influencer, in accordance to new investigation.

A survey of 2,000 adults by OnePoll on behalf of Discovery Cove discovered that 30 % firmly believe they could be a journey influencer and yet another 33 percent imagine they might have the opportunity to be.

As for travel choices, one particular-third of respondents desire a combine of both equally organic and human-designed landmarks, with 20 % favoring the latter.

Alternatives for close by exploration (39 p.c) and possible interaction with animals (29 %) fueled respondents’ need to journey.

So it can be no surprise that zoos and aquariums (34 per cent) and roadside attractions (31 percent) turned out to be some of the most social media aspect-worthy travel places.

Natural landscapes is the best subject of individuals having write-up-deserving pictures for the duration of their travels.
Courtesy of OnePoll

The poll also showed that charming beauty attracts people to places and pushes them toward submitting images of what they have observed on social media.

No matter of spot, respondents, on common, say their residence state has about 10 vacation-deserving landmarks.

For those in search of to vacation outside the house the United States, very good news came Monday when the U.S. Facilities for Disorder Regulate and Avoidance claimed it had dropped its “Do Not Journey” COVID-19 suggestions for about 90 countries.

The OnePoll uncovered that ordinary American is inclined to vacation 181 miles to see a place suggested by family or mates.

But two-thirds (67 %) are keen to journey additional if it indicates they can cross some thing certain off their bucket checklist.

Respondents also cited other factors that could stimulate them to vacation, which include initial-time activities (33 %) and impressed photograph possibilities (31 percent).

“Individuals are trying to find Instagrammable places. Lovely spots and unique ordeals are drawing crowds from around the United States, irrespective of whether it be for bucket-checklist times or social media posts,” stated Crystal O’Hea, vice president of internet marketing for Discovery Cove. “Folks are also seeking for trips with a lot of interesting tourist places close by.”

Gateway Arch
Man-manufactured attractions, these kinds of as St. Louis’ famed Gateway Arch, are well-liked image topics for vacationers.
Joe Raedle/Getty Photos

Just about 7 in 10 (69 percent) believe social media to be a superior way to uncover new journey locations, and 67 % believe that it is a fantastic way to inspire vacation.

Extra than half (58 %) of respondents explained they’re possible to visit someplace just for the reason that they noticed it on social media.

Two-thirds of respondents assume they submit a lot more during getaway than they do on a regular day.

When it will come to determining if a place is post-worthy, 43 per cent take into consideration the pure attractiveness and 35 per cent weigh the inventive image alternatives.

No matter, 65 per cent of Individuals consider the modern mantra, “if I will not article it on social media, it did not come about.”

As of January 2022, extra than 50 % of the environment works by using social media,” said O’Hea. “In the age of fast data and access to limitless content, much more men and women are encouraging some others to journey and get their individual ‘likes’ on social media. Sights and destinations prepare for this and actively strive to supply experiences that stimulate social sharing.”

Best SOCIAL MEDIA Attribute-Worthy Locations

  1. Purely natural scenery (beach locations, mountains, etcetera.) – 38 p.c
  2. Historical landmarks – 38 p.c
  3. Countrywide Parks – 38 percent
  4. Community concealed gems – 37 p.c
  5. Museums and exhibits – 37 %
  6. Human-produced places/resorts – 36 %
  7. Zoos/aquariums – 34 per cent
  8. Places to eat – 33 per cent
  9. Theme parks – 33 per cent
  10. Places abroad – 31 per cent
  11. Roadside sights – 31 per cent
  12. Pop culture-motivated destinations – 30 p.c
  13. Outlets – 27 %


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