Global Review Volume is Up… But What About APAC?


We recently released a international hotel evaluation details report wherever we analyzed over 1 million critiques from 7,500 hotels globally. Even so, when we appear nearer at the location of APAC, what do these reviews notify us? How is APAC faring in phrases of guest review quantity?

Study the total International Resort Critique Benchmarking report for Q1 below.

data report

APAC Area the Exception to World-wide Evaluate Volume Growth Craze

Globally, we have observed an improve in assessment quantity by 46.5%, with regions like Europe and South – America foremost the pack. However, the APAC region is the only location to clearly show a reduce in quantity for Q1 2022, when when compared to Q1 2021. Volume declined by –8.9%, which could be attributed to some nations around the world in Asia however currently being below lockdown in Q1.

Hunting at the results on a a lot more granular stage reveals that while Ctrip and declined, world wide sources like Google,, Tripadvisor, and Expedia all confirmed slight will increase. The most significant evaluation source in the area, was Google, delivering 34.6% of all visitor critiques, followed by with 19.%.

While making reduced evaluation volume, Ctrip and did give the optimum regular evaluate scores, for the duration of the two the quarters, at 92.1% and 91.2% respectively. Tripadvisor’s index was not much guiding, at 90.1%. By comparison,’s index was only 80.5%, a big difference of practically 10 factors.

What Need to Hoteliers Do with This Info?
When the share of assessment resources is shifting, it can point out your visitor variety is shifting as well. It is critical to then dig deeper and seem at the stage of fulfillment for these increasing marketplaces, as perfectly as advertise the factors they like best about your property and make improvements to the discomfort details they increase in their evaluations.

For illustration, if your European visitors genuinely appreciate your pool then you can spotlight these pictures on your profile, when on the other hand, increase in a couple European choices to your breakfast buffet if you observe lots of negative critiques.

review volume

What About Guest Pleasure in APAC?

Globally, guest pleasure is likely down as the assessment quantity is heading up. The World Critique Index fell by .7 points from Q1 2021 to Q1 2022, a craze we have seen due to the fact the outbreak of the pandemic. In APAC, we see no variation, nevertheless, the GRI ™ for APAC was 86.6%, the best of all the locations. In comparison to Q1 2021, this meant a modest decrease of .4 points.

How to Safeguard Guest Satisfaction?
With fewer critiques coming in, constructive testimonials are additional essential than ever. As the drop in guest fulfillment is continue to pretty modest, there is no will need to panic… yet. Even so, it is significant to remain vigilant about your on the web functionality.

Glance into what friends are saying to have an understanding of how and wherever to boost the guest knowledge, in a way that will effects your on-line reputation. When examining the reviews for APAC with semantic analysis, we can see that the groups negatively impacting the GRI the most are Home, Cleanliness, Institution, Food items & Beverages, and Services.

How Are Hoteliers Responding to Guest Evaluations in APAC?

Even nevertheless evaluation volume in APAC went down, so did the administration reaction rate a little bit. Nonetheless, APAC continues to be the top rated of the course region in responding to reviews with a reaction level of 65.4%. This is significantly bigger than the world regular of 60.2%.
When seeking at how speedy APAC hoteliers are responding to opinions, the regular lies at 3.8 times. This is speedier than the worldwide ordinary of 4. times, but decrease than the proposed 48 hrs.
In line with the international trend, APAC motels responded to significantly extra optimistic testimonials than unfavorable testimonials. Tripadvisor received the maximum proportion of critique responses, at 79.2%, in contrast with at only 44.8%.

How to Improve Your Administration Response Fee?
Responding to testimonials is nonetheless crucial to a optimistic on-line name. Make certain you have an optimized administration reaction technique completely ready for when assessment quantity goes up once again:

  • Prioritize unfavorable opinions: All round we can see that in Q1 constructive reviews were prioritized, but responding to damaging reviews is a lot more critical. Make certain guests not only see the damaging critique but also how you deal with destructive comments and spotlight any improvements you have designed dependent on that responses.
  • Leverage technology to strengthen speed: making use of management response templates and immediate reaction integrations will assist you to react speedier to important assessment sources.

Go through far more about global hotel evaluate tendencies, and about the trends of other areas in our latest info report the place we look at the outcomes of Q1 2022 to the success of Q1 2021.


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