Bewley’s signals a few-12 months coffee partnership with Electric powered Picnic
Bewley’s announced as formal espresso partner for Electric Picnic and Kaleidoscope
Bewley’s has come to be the official espresso companion at Electric Picnic and Kaleidoscope after agreeing a new a few-year deal with Are living Nation, the enjoyment company powering the two summer time festivals.
The partnership is part of Bewley’s strategy to increase its audience base and signifies a significant financial investment for the business, which is tripling its internet marketing spending budget over the coming a long time.
A distinctive, on-web-site South American influenced out of doors café will provide the sights, songs, flavours and culture of South The usa alive at the two festivals.
Bewley’s will provide a position for revellers to chill out and meet mates, although enduring the best of Bewley’s espresso. A special summer festival drinks menu will be on offer you, featuring scorching and cold brews as perfectly as espresso martinis.
Bewley’s suggests its ambition is to shake up the tunes pageant espresso practical experience by serving substantial-good quality espresso and guaranteeing the flavour encounter matches the festival spirit at the situations in June and September.
“We are delighted to indication this deal with Are living Country as its formal espresso lover at Kaleidoscope and Electric powered Picnic,” stated Jason Doyle, Controlling Director, Bewley’s.
“Bewley’s is on a mission to share its exclusive, high quality coffee with new audiences by celebrating the pageant spirit and transforming the espresso expertise at festivals.”
The new partnership is a crucial element of Bewley’s summer season programme of activity. Bewley’s Fiesta of Flavour will be introduced to lifestyle across multiple channels including Out of Household advertising (OOH), digital media, customer competitions, merchandise and in-keep promotions.
“I am delighted that Bewley’s has arrive on board to husband or wife with Kaleidoscope and Electric powered Picnic. Bewley’s has an iconic standing in Ireland and will give the highest excellent coffees and drinks for all of our festival attendees,” explained Melvin Benn, Handling Director Pageant Republic, the organisers guiding Electric powered Picnic.
Electric Picnic returns to Stradbally in Co Laois immediately after three a long time from September 2–4, with a line-up that contains Arctic Monkeys, Snow Patrol, Tame Impala, Picture This and Dermot Kennedy.
Kaleidoscope is a loved ones-centered festival taking spot from June 24-26 in Russborough Residence Co Wicklow, headlined by Feeder and James Morrison.