Using a press release is a fantastic way to drive traffic to your website in a short amount of time. It doesn’t have to be about a major news story; it is merely a way to let the public know about any new developments, or to let them know about the launch of a new website.
When you write a press release, it can get easily picked up by Yahoo or Google news. If it does get picked up by a big player, you can get an instant traffic explosion.
In order to get noticed by the top guns, it is going to have to be very well-written, and here are a few tips to help you do it the right way.
Press Release Writing Tip # 1: Keep It Short.
It is best to keep it short and to the point. Most are about 500 words, which gives you enough room to write everything necessary. A long and lengthy report will not be accepted by many news sources – it should be a brief clip that encourages the reader to search out more information by clicking on the link you provide.
Press Release Writing Tip # 2: Write It Yourself.
It is really not that hard to write your own PR if English is your first language and you feel comfortable writing. The best thing to do is to follow the formatting of other successful ones.
You can read about formatting and structure, but until you actually visually see one for yourself, you will not appreciate how easy it is to write it. If you don’t feel comfortable doing it yourself, then outsource the writing to a writer who is experienced with writing PRs.
Press Release Writing Tip # 3: Write A Captivating Headline.
The headline should be a grabber that makes the reader want more. It should be bolded and the font used should be bigger than the body. Remember to use the keywords that you want the search engines to pick up right in the title, while keeping the spark in it.
Press Release Writing Tip # 4: Get The Reader Hooked.
You have one or two sentences to get the reader hooked and reading the rest, or you will lose him. Without adding anything fancy, state exactly what it is about. Heavy use of adjectives and a sales tone will turn off any reader that is looking for newsworthy information about the topic.
Keep it simple at the beginning; let them know what you are going to talk about and why they need to read it.
If possible, insert your keywords strategically throughout the article; but don’t overdo it and do it in a way that does not affect the natural flow of the content.
Press Release Writing Tip # 5: Keep The Sales Out Of It.
Make sure that it doesn’t come across as a sales pitch. It must be written as a news story. It can contain a link to a site that has been set up to market a product, but the release itself cannot have a sales tone to it. Anything that has a sales tone will not be picked up by any major news sites, and will not spread as you want them to.
Press Release Writing Tip # 6: Use Factual Statements.
In order to retain credibility, you must include factual statements that can be verified. You do not want to beat around the bush with any innuendos or theories, but only present the facts in a crisp concise manner. A factual presentation is what is needed and wanted.
Press Release Writing Tip # 7: Make It Stand Out.
Writing a PR does not have to mean that it is completely boring. You need to find some kind of hook that makes the reader want more information.
Look at what you have to present, and then think about it from different angles. What can you add to this that will make it shine above the rest and be picked by major news sources?
Search engines love PRs and you can get a lot of traffic from them. If you write a good one and it starts to circulate around the web, you really have no idea how far it can go. It can appear on thousands of websites in the blink of an eye.
There are people that specialize in writing press releases for a living; and if you have a website that is taking off and have something to tell the world, you may want to find a specialist and get them to write it for you.
A PR is a powerful advertising tool and should not be underestimated. Use it for all it is worth, and watch your traffic and profits build. Many of the Internet marketing pros use this strategy, and anybody that is just starting a new business on the Internet can use them as well.
You don’t need to feel intimidated – anybody can issue a press release. You do not have to be a major company, just somebody that has something important to announce and make known.