What makes Net Affinity a great place to work?

As a proudly qualified Wonderful Position To Function, we are content when our workers are delighted. With all of the improvements we’ve absent as a result of over the last two and a 50 percent yrs, we have adapted the way we do the job to reflect a extra fluid and adaptable corporate planet. 

In celebration of Certification Country Working day – a international celebration of Accredited good workplaces – we sat down with Senior Marketing Strategist Susan Scott-Lennon for a chat about her encounter doing work with Net Affinity.  

How extended have you been operating for Net Affinity?

I have been working with Web Affinity for around 3 years now, and I have to say, the time has absolutely flown! I have obtained so much knowledge in those 3 many years and I love doing the job with my group.

My purpose has progressed more than the years and I appreciate the combine of tasks I currently have as it means no two times are the exact. I perform with hoteliers to establish and handle their internet marketing strategies with the intention of driving the finest effects feasible for them. I do a great deal of work internally – I run numerous of our webinars and trainings, and I also host our podcast – Marketing and advertising in the Early morning.

We started Internet marketing in the Morning back in the depths of lockdown, so I have generally recorded it remotely. I have the total podcast recording gear established up at my desk which usually amuses visitors to my home!

I recently completed up operating the most recent instalment of our Degree Up instruction sequence (15 moment upskilling shopper-concentrated classes on a variety of aspects of Net Affinity’s CMS). I’m a very outgoing man or woman, so I enjoy that I have been supported and inspired to develop my interaction abilities as significantly I have carried out about the last couple of many years. 

How have you identified working remotely about the final yr and a fifty percent?

Extraordinary. I suffer with migraines, which could often be agitated by the commute and the in some cases loud hustle and bustle of the place of work. Getting in a position to function from household has produced a large change to my wellbeing. I have a considerably more healthy do the job/everyday living equilibrium – while I do have to continue to keep tabs on myself to get correct breaks during the day, which Internet Affinity absolutely motivate!

Working from property enabled my husband and I to eventually adopt a puppy – a thing we experienced been wanting to do for a long time. I consider myself really lucky to be equipped to get the job done from home while also maintaining solid associations with my colleagues.

How have Internet Affinity supported you in your remote operating journey?

Net Affinity, like several other companies, had to hugely pivot into a thoroughly distant doing work coverage as Covid-19 strike. While in some methods the changeover was daunting, it was also seamless. Our boss had our perform desks and screens transported out to each and every of our households so we did not have to fret about any of the set-up logistics. We also have typical check-ins with our team potential customers who make sure we have all the aid we need to do our work opportunities as proficiently as feasible.

Are there any marketing tendencies that particularly curiosity you presently?

Doing the job in digital promoting suggests my job is continually transforming – there are often new platforms, strategies, and strategies of doing work to take into thought – everyday is a university day. It is vital that we, as the advertising crew, retain on major of establishing industry trends and technologies so we’re normally offering the very best feasible provider to our shoppers.

Throughout the pandemic, we have viewed a consistently potent functionality on the Google Hotel Adverts platform, and I hope overall performance to fortify even extra around the summer months months.

A enormous space of concern for entrepreneurs at the minute is the impending transfer to cookieless monitoring, as it will basically modify how we will be able to target and track customers on the internet. With browsers getting far more privacy-pushed, owning a good very first social gathering details technique in area will be important for your internet marketing results – so making your e mail data base by Guide Technology campaigns is anything we are inserting a ton of aim on at the minute.